Sustainable development is a reflection based on the serious negative impact of human industrialization on the environment and resources. Sustainable development emphasizes the 3E (Economy, Environmental, Equity) principle, namely economy, environment and equity. The focus of attention is focused on a broader range of areas, such as economic growth, social equity, intergenerational equity, fair resource allocation, biodiversity, global warming, forest cover, atmosphere and ocean protection, etc. Climate change is one of the most serious global problems facing human beings at present. Sustainable development has become a common consensus in the global business community. How to achieve sustainable development is an opportunity and challenge that global enterprises and CEOs must face.

 As an important platform for China to promote a new round of opening up and international zero carbon and green cooperation, the sixth China International Import Expo will be held on November 5, 2023.The theme of this Expo is "New Era, Shared Future". It will practice the concept of green and low carbon, ecology, environmental protection and sustainable development in all aspects of the exhibition operation.  

In the context of the deepening of the "dual carbon" goal, many Chinese and foreign chemical exhibitors, such as DOW, 3M, DUPONT, ASAHIKASEI, Covestro, TORAY, and MISUBISH MATERIALS, have taken the CIIE as an opportunity to focus on corporate sustainable development strategies, share the latest trends and innovative practices of sustainable development. At the same time, influenced by the concepts of ecology, environmental protection and sustainable development, more consumers'  purchasing decisions will not only be limited to the price and quality of products, but also pay more attention to whether the production process of enterprises is green, whether the enterprises are in place in terms of social responsibility, and whether the corporate governance mechanism (ESG, Environmental, Social and Governance) is fair and transparent. In the new era of high-quality development, more young consumers with good education will take environmental protection and sustainability as one of the purchasing decision factors. Consumers in the new era are also more concerned about the impact of environmental protection, sustainable development and global climate change. 

As an advocate and practitioner of sustainable development in the chemical industry, MerRIND® brand always adheres to the sustainable development concept of efficient energy utilization, and is committed to becoming a successful partner of the current and future market leaders in the industry. MerRIND® brand was founded in 2008. With professional ability and innovative concept based on synthetic lubrication technology, MerRIND® has been continuously developing high-performance, low-emission, environment-friendly high value-added lubrication materials and special chemical products for the industry. 

At the beginning of 2016, MerRIND® took the lead in advocating lean lubrication management mode based on lean products in the industry. Starting from details, with lean lubrication products as the entry point to promote clean production and high-quality development of industrial enterprises. Together with partners, MerRIND® high-performance lean products, data and lean management are applied to the lubrication field of industrial equipment. Together with partners, we practice sustainable, green, low-carbon, lean lubrication solutions for the industry. After long-term unremitting efforts and persistence, MerRIND® has provided many domestic enterprises with high-performance, low-carbon professional MerRIND® lean lubrication products for a long time. Such as Oriental Precision Industry Group, Nongfu Spring, Gano, Longking, Huayu Body, Lake Electric, Great Wall Motor, Aoke Chemical, Ouwei Machinery, Minning Technology, Hitec Precision Materials, Yusen Bailian, Continental Electronics, Depricated Environmental Technology, Shanghai Aomai Robotics, Baima Technology, Ashida Automation, Avic Power, Taili Manufacturing, Junmai Robotics, Wanhong Auto Parts, Aichi New Energy, Kyocera Lyubi, Kowazaki Tools, Conclair Automation and other well-known enterprises in the industry.

 (Author: Cao Longjun, MIP of Milan Polytechnic University, Doctor of Business Administration, research direction: Lean lubrication management of industrial robots)' p